What Pichai’s Interview Reveals About Google’s Search Direction
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview…
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five…
Core Update Done, GSC Bug Fixed, Mueller On Gurus
Welcome to the week’s Pulse: updates affect when you can start analyzing core update performance, how much you can trust…
Google’s Push For Data Strength Is Really A Push For Better Bidding
Google keeps coming back to the same message this year: your AI is only as good as the data feeding…
Google Answers If Outbound Links Pass “Poor Signals”
Google’s John Mueller responded to a question about how Google treats outbound links from a site that has a link-related…
Google March Core Update Left 4 Losers For Every Winner In Germany
A SISTRIX analysis of German search data found far more losers than winners after Google’s March core update. The analysis…
What 400 Sites Reveal About Organic Traffic Gains
An analysis of more than 400 websites by Zyppy founder Cyrus Shepard identifies five characteristics associated with whether a site…
An SEO vs. AI Search Priority Framework
Everyone is scrambling to incorporate AI. But what takes priority? Is generative engine optimization (GEO) replacing traditional SEO? Should you…
Your Owned Content Is Losing To A Stranger’s Reddit Comment
The next time you ask an AI what product to buy, which agency to hire, or which software platform actually…
Why Your New SEO Vendor Can’t Build on a Broken Foundation
There is a common expectation in SEO that needs to be challenged, and it usually appears as soon as a…