The PPC Career Evolution Nobody Is Talking About
Ask any PPC professional what career shape they are working toward, and most will say T-shaped. One deep specialism, broad…
Google Explains Why It Doesn’t Matter That Websites Are Getting Larger
A recent podcast by Google called attention to the fact that websites are getting larger than ever before. Google’s Gary…
Google’s Mueller On SEO Gurus Who Are “Clueless Imposters”
A search marketing professional from India wrote a blog post about how she feels about seeing the word guru used…
ChatGPT Now Crawls 3.6x More Than Googlebot
This post was sponsored by Alli AI. The opinions expressed in this article are the sponsor’s own. Everyone assumes Googlebot…
Trust In AI Search Could Drop With Ads, Survey Shows
A new Ipsos survey adds consumer sentiment data to the growing debate over ads in AI search. Most US adults…
ChatGPT Search Is Citing Fewer Sites, Data Shows
Resoneo says ChatGPT responses began referencing about 20% fewer websites after what it identifies as the early-March transition to GPT-5.3…
The Top 6 Search Engines & The AI Search Engines To Know
For more than a decade, Google’s share of global search traffic barely moved. It hovered between 91% and 93%, and…
WordPress’s Troubled Real-Time Collaboration Feature
WordPress delayed the release of the highly anticipated version 7.0 of the CMS because the real-time collaboration (RTC) feature was…
3 Things SEO & PPC Teams Need To Do
1. Identify Which AI Platforms Are Driving Your Visitors Each LLM and answer engine has different logic, leading to different…
The Standards Powering The Agentic Web
This is Part 3 in a five-part series on optimizing websites for the agentic web. Part 1 covered the evolution…