The 5-Pillar Framework For AI Content That Audiences Actually Trust
When I started updating an online course I’m teaching, I kept returning to the same uncomfortable observation: The content marketing…
Why Agentic AI Shopping Feels Unnatural And May Not Threaten SEO
Google, OpenAI, and Shopify insist that the next revolution in AI is agentic AI shopping agents. Shopping is a lucrative…
Google Core Update, Crawl Limits & Gemini Traffic Data – SEO Pulse
Welcome to the week’s Pulse: updates affect how Google ranks content, how its crawlers handle page size, and where AI…
New Acquisition Channel Or Just Another Brand Tax?
A lot of PPC managers are going to get asked about ChatGPT Ads over the next few months. That was…
Keep WordPress Out Of Your Mouth
WordPress co-founder Matt Mullenweg responded to Cloudflare’s announcement of EmDash as the spiritual successor to WordPress by invoking Will Smith’s…
Google Answers Why Some SEOs Split Their Sitemap Into Multiple Files
Google’s John Mueller answered a question about why some websites use multiple XML sitemaps instead of a single file. His…
AI Leads All Reasons For U.S. Job Cuts In March, Report Says
Artificial intelligence led all employer-cited reasons for U.S. job cuts in March, accounting for 15,341 of the month’s 60,620 announced…
Llms.txt Was Step One. Here’s The Architecture That Comes Next
The conversation around llms.txt is real and worth continuing. I covered it in a previous article, and the core instinct…
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC
This week’s Ask a PPC addresses one of advertisers’ most frustrating fears: “I suspect my account has click fraud. What…
6 Reasons Why Cloudflare’s EmDash Can’t Compete With WordPress
Cloudflare announced a new content management system called EmDash that it says is the “spiritual successor to WordPress.” Could EmDash…