How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy
There’s an interesting paradox currently occurring in the realm of marketing. Marketers have more tools and data at their fingertips,…
Is Your Website Ready for AI Search? A Practical Audit for CMOs
AI-driven discovery is reshaping how brands earn visibility and conversions. Most CMS stacks weren’t built for this shift. Is your…
Google Begins Rolling Out The March 2026 Spam Update
Google started rolling out the March 2026 spam update today, according to the Google Search Status Dashboard. The update is…
Google Adds AI & Bot Labels To Forum, Q&A Structured Data
Google updated its Discussion Forum and Q&A Page structured data documentation, adding several new supported properties to both markup types….
The Agency Playbook for Surviving the Agentic AI Era
Search is moving from queries typed into a box to conversations held with systems that understand intent, context, and outcomes….
The Science Of How AI Picks Its Sources
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! In “The science of how AI pays attention,”…
“You Are An Expert” Prompts Can Damage Factual Accuracy
“You are an expert” persona prompting can harm performance as much as it helps. A new study shows that persona…
How To Determine What Paid Media Channels Are Right for You
For businesses just beginning to test the waters in paid media, identifying the right channels to start with is foundational…
How Content Marketing Drives Visibility in AI Search
The next evolution of SEO is unfolding right now: AI is changing how people discover brands & content. Is your…
Bing AI Dashboard Maps Grounding Queries To Cited Pages
Bing Webmaster Tools added a new mapping feature to the AI Performance dashboard. You can now click a grounding query…