Google Responds To Error That Causes Old Branding To Persist In SERPs
Google’s John Mueller answered a question about Google rewriting title tags to show the old brand of a site that…
What I Shared At SEJ Live
It’s been an eventful start to the year for AI search, and AI is moving quickly, but there’s a lot…
7 Google Ads Shortcuts Every PPC Manager Should Be Using
Managing PPC accounts is already time-consuming, especially when attention gets pulled toward tasks that don’t meaningfully impact performance. Over time,…
Why Technical Expertise Alone Won’t Cut It Anymore
The SEO industry has spent the last couple of decades perfecting the art of looking productive while delivering value some…
Is WordPress Too Complex For Most Sites?
Joost de Valk, the co-founder of the Yoast SEO plugin, provoked a discussion and some controversy with a recent blog…
5 GEO Strategies To Make AI Search Recommend Your Brand
This post was sponsored by Geoptie. The opinions expressed in this article are the sponsor’s own. The way people search…
Google Tested AI Headlines In Discover. Now It’s Testing Them In Search
When Google started rewriting headlines with AI in Discover last year, it called the test “small.” By the following month,…
From SEO And CRO To Agentic AI Optimization (AAIO)
For 25 years, we’ve built websites for humans who click, scroll, and browse. That era is ending. I’ve been in…
Google AI Mode Goes Personal, Crawl Limits Clarified – SEO Pulse
Welcome to the week’s Pulse: updates affect how Google personalizes AI Mode, what Googlebot’s crawl limits look like in practice,…
Google Ads Creative Tools Expand, Microsoft Simplifies Bidding – PPC Pulse
Welcome to this week’s PPC Pulse. Updates focus on expanding creative tools in Google Ads and updates to bidding strategies…