Google Expands UCP With Cart, Catalog, Onboarding
Google updated the Universal Commerce Protocol with new Cart and Catalog capabilities, highlighted Identity Linking as an available option, and…
The Content Moat Is Dead. The Context Moat Is What Survives
So, let’s say you spent six months building a resource library: guides, explainers, comparison pages, all well-researched and clearly written,…
What Can Log File Data Tell Me That Tools Can’t? – Ask An SEO
For today’s Ask An SEO, we answer the question: “As an SEO, should I be using log file data, and…
404 Crawling Means Google Is Open To More Of Your Content
Google’s John Mueller answered a question about Search Console and 404 error reporting, suggesting that repeated crawling of pages with…
Authentic Human Conversation™
Last Friday afternoon, Digg died. Again. Two months. That’s how long the relaunch lasted before CEO Justin Mezzell pinned a…
How To Build An SEO Commissioning Workflow
Enterprise SEO doesn’t fail because teams lack knowledge. It fails because they’re invited too late. In most large organizations, SEO…
How To Use AI To Streamline Time (And Money) Consuming SEO Tasks
SEO, like most organic and non-advertising or paid channels in digital marketing, is labor-intensive. Yes, there are software suites, analytics…
SEO Test Shows It’s Trivial To Rank Misinformation On Google
An SEO crafting a newsletter with AI spotted a hallucination about a March 2026 Google Core Update and decided to…
Google Explains Why HTTPS Migration May Negatively Impact SEO
Google’s John Mueller answered a question about moving to HTTPS, explaining why the process of making a site secure is…
Search Referral Traffic Down 60% For Small Publishers, Data Shows
Search referral traffic to small publishers dropped 60% over two years, according to Chartbeat data reported exclusively by Axios. That’s…