When Google Is No Longer A Verb: Search Becoming Infrastructure
Most people do not wake up one day and decide they are done with a product category. They leave when…
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We’re Bringing The SEJ Newsroom To You, Live [Free Event]
We’re bringing the SEJ newsroom to a screen near you. On March 11 from 12–3pm ET, we’ve gathered our own…
How Researchers Reverse-Engineered LLMs For A Ranking Experiment
Researchers published the results of a study showing how AI search rankings can be systematically influenced, with a high success…
Google To Test Search Changes In EU After DMA Charges, Per Report
Google is preparing to test changes to how search results appear in Europe that would give competing vertical search services…
Why Consistency Is So Hard To Maintain
With PPC becoming more automated every day, managing PPC accounts in one country is challenging enough. Your campaign structure may…
Gen Z Preference For TikTok Over Google Drops 50%, Data Shows
More U.S. consumers in an Adobe Express survey said they’ve used TikTok for search than in the company’s 2024 survey….
Anthropic’s Claude Bots Make Robots.txt Decisions More Granular
Anthropic updated its crawler documentation this week with a formal breakdown of its three web crawlers and their individual purposes….
The 10 Best PPC Ad Networks
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network…
New Platforms Won’t Save Social Media: Here’s What’s Actually Shifting
Today, trust in popular platforms is diminishing, organic reach is haphazard and hard to predict, and user behavior is growing…
Web Almanac Data Reveals CMS Plugins Are Setting Technical SEO Standards
If more than half the web runs on a content management system, then the majority of technical SEO standards are…