Google’s Mueller Weighs In On SEO vs GEO Debate
Google Search Advocate John Mueller says businesses that rely on referral traffic should think about how AI tools fit into…
Google’s Mueller Explains ‘Page Indexed Without Content’ Error
Google Search Advocate John Mueller responded to a question about the “Page Indexed without content” error in Search Console, explaining…
Why Global Search Misalignment Is An Engineering Feature And A Business Bug
Google’s AI Overviews (AIO) represent a fundamental architectural shift in search. Retrieval has moved from a localized ranking-and-serving model, designed…
How Search Engines Tailor Results To Individual Users & How Brands Should Manage It
How many times have you seen different SERP layouts and results across markets? No two people see the same search…
Google Ads Using New AI Model To Catch Fraudulent Advertisers
Google published a research paper about a new AI model for detecting fraud in the Google Ads system that’s a…
The State of AEO & GEO in 2026
How AI Search Is Reshaping Visibility & Strategy AI search is rapidly changing how brands are discovered and how visibility…
Google AI Overviews Gave Misleading Health Advice
The Guardian published an investigation claiming health experts found inaccurate or misleading guidance in some AI Overview responses for medical…
State Of AI Search Optimization 2026
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Every year, after the winter holidays, I spend…
AI-Generated Content Isn’t The Problem, Your Strategy Is
“If AI can write, why are we still paying writers?” For any CMO or senior manager on a budget, you’ve…
Google’s Recommender System Breakthrough Detects Semantic Intent
Google published a research paper about helping recommender systems understand what users mean when they interact with them. Their goal…