Google Ads overview tab now supports custom views
Google Ads is giving advertisers more flexibility with the Overview tab, allowing up to five custom views. This lets marketers…
Google expands custom segments for restricted Display Campaigns
Google is quietly updating its Personalized Ads policy on Dec. 12, expanding access to Custom Segments for certain Display campaigns…
How AI answers are disrupting publisher revenue and advertising
Publishers and search engines have long depended on ad placements and affiliate marketing to make money. Search engines rely on…
5 tips for better results
You might think you’ve mastered the Google Ads search terms report, but this essential optimization tool is still widely misunderstood…
7 success criteria for organic search in 2026
Ranking No. 1 is still an accomplishment, but by now, most SEO professionals understand that it doesn’t mean what it…
ChatGPT, Perplexity push deeper into AI shopping
In the last 24 hours, ChatGPT and Perplexity have introduced new AI-driven shopping experiences that aim to deliver more personalized…
Google and AI slop are ruining Thanksgiving for food bloggers
Food bloggers say this Thanksgiving is a breaking point. Google Search and AI Overviews, powered by Gemini 3, are rewriting…
Turning mentions into strategy in the age of LLMs
For years, marketers measured digital success through impressions, backlinks and clicks. If you ranked high in search results and won…
Google Ads MCC takeover attacks are rising – here’s how the phishing scams work
A surge of sophisticated phishing attacks is letting scammers take over full Google Ads Manager accounts (MCCs), giving them instant…
Google Business Profiles adds scheduling and multi-location publishing to Google Posts
Google Posts now supports scheduling and multi-location publishing within Google Business Profiles. This should make it easier for you to…