The Google Ads Demand Gen playbook
Today’s consumers get pulled in a thousand different directions online: Scrolling YouTube Shorts. Tracking TikTok influencer content. Browsing Gmail promotions….
The future of marketing looks a lot like engineering and AI roles. Here are 5 reasons why.
For much of its history, marketing thrived on creativity, intuition and an almost magical ability to connect with audiences. Campaigns…
Google Maps adds know before you go, trending in explore tab and more
Google is rolling out new Google Maps features that will show searchers more information about nearby businesses and events. Plus,…
AI search & the shift towards inauthenticity & commercial interests
Historically, Google Search has driven innovation by rewarding high-quality content with visibility and traffic. In the last article in this…
How to tell if Google’s AI Max for search is actually working
With AI Max for Search now widely available in beta, advertisers are debating everything from performance comparisons to how it…
OpenAI’s new tools unlock the next phase of automation
Automation has shaped PPC for decades, and the landscape keeps shifting. I’ve seen that evolution firsthand, from helping build the…
Adobe to acquire Semrush
Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024…
The content traits LLMs quote most
LLM-driven discovery is reshaping how readers find and evaluate information, yet most teams still don’t know what actually gets cited…
Unmasking affiliate fraud: Protecting growth in 2026
Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and…
SEO’s future isn’t content. It’s governance
Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and…