Unmasking affiliate fraud: Protecting growth in 2026
Affiliate marketing drives billions in sales – and billions more in hidden losses. Brand bidding, ad hijacking, coupon abuse, and…
SEO’s future isn’t content. It’s governance
Every few years, SEO gets a shiny new acronym. Voice search. AMP. E-A-T. Each promised to rewrite the rules, and…
Google releases Gemini 3 – it already powers AI Mode
Google announced the release of its latest AI model update, Gemini 3. “And now we’re introducing Gemini 3, our most…
Alignment for LLM visibility is incredibly complex, but doable
I’ve straddled both the brand marketing and SEO industries for the past decade now. That dynamic has made it particularly…
Google Ads quietly rolls out a new conversion metric
A new column called “Original Conversion Value” has started appearing inside Google Ads, giving advertisers a long-requested way to see…
Google AI Overviews: How to remove or suppress negative content
By now, we’re all familiar with Google AI Overviews. Many queries you search on Google now surface responses through this…
The three AI research modes redefining search – and why brand wins
The AI resume has become a C-suite-level asset that reflects your entire digital strategy. To use it effectively, we first…
82% of marketers fail AI adoption (Positionless Marketing can fix it)
Picture a chocolate company with an elaborate recipe, generations old. They ask an AI system to identify which ingredients they…
Google tests “Journey Aware Bidding” to optimize Search campaigns
Google is preparing a new Search bidding model called Journey Aware Bidding, designed to factor in the entire customer journey…
Microsoft Advertising adds AI-powered image animation to boost video creation
Microsoft Advertising is rolling out Image Animation, a new Copilot-powered feature that automatically converts static images into short, dynamic video…