Most ChatGPT links get 0% CTR – even highly visible ones
A leaked file reveals the user interactions that OpenAI is tracking, including how often ChatGPT displays publisher links and how…
Google offers a “less disruptive” fix to EU ad-tech showdown
Google submitted a compliance plan to the European Commission that proposes changes to its ad-tech operations — but rejects calls…
Small tests to yield big answers on what influences LLMs
Undoubtedly, one of the hot topics in SEO over the last few months has been how to influence LLM answers….
Google can book your flights, hotels and dinner reservations using AI
Google is releasing some new ways to book your flights and hotels through AI Mode, plus new tools to plan…
What three months of data reveals
AI search evolves every month. This constant flux is reshaping which brands get visibility and which sources AI models trust…
How to build an organic Reddit strategy that drives SEO impact
Whether it’s Google signing Reddit to a deal to deepen its AI partnership, more traditional SEO results that have favored…
6 overlooked ways to repurpose content and unlock new organic growth
“Work smarter, not harder” isn’t just a catchy phrase – it’s a survival tactic for content marketers. Keeping up with…
Google Search Console rolls out custom annotations for performance reports
Custom annotations are finally live within Google Search Console’s performance reports. You can now annotate reports directly within Search Console…
Google rolls out total campaign budgets for PMax beyond the U.S.
Google’s long-awaited total campaign budget option is now appearing in Performance Max campaigns across non-U.S. This could be the start…
YouTube tests retroactive cost cuts for underperforming Demand Gen campaigns
YouTube is rolling out a beta feature that automatically lowers costs for underperforming Demand Gen Target CPA (tCPA) campaigns, aiming…