Why ‘it’s just SEO’ misses the mark in the era of AI SEO
Most of what people are calling “AI SEO” right now is just legacy SEO with new buzzwords. AI SEO is…
6 SEO truths that cut through the AI noise
While some SEO influencers are selling panic and “AI-proof” gimmicks, the data from Google’s front lines tells a different, more…
The end of the web? Goodbye HTML, hello AIDI!
People are already turning to AI to answer questions, compare products, and make decisions in seconds. That shift exposes a…
It’s not either SEO or AI search – your strategy needs both
AI Overviews, ChatGPT, zero-click results, and other recent developments have all triggered the latest wave of goodbyes to SEO. Except…
Google’s new “Ads Advisor” AI is put to the test
Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant…
3 Common mistakes to avoid when investing in AI search
SEO is at an inflection point due to the rise of LLMs as search platforms. This has led to a…
Google Ads experiment taps Twitter creatives for PMax campaigns
Advertisers setting up Performance Max (PMax) campaigns in Google Ads are spotting something unexpected — video assets from their Twitter…
Google Ads boosts accuracy in advertiser account suspensions
Google says it’s dramatically cut down on mistaken advertiser suspensions — a long-standing frustration for many legitimate marketers using its…
AI drives 1% of traffic – mostly from ChatGPT: Report
AI referral traffic accounts for just over 1% of all website visits across 10 major industries, according to a new…
Everything you need to know
Court filings in Google’s antitrust case revealed FastSearch, a proprietary system few search marketers have heard of. It sits at…