Google releases AI shopping updates for the holidays
Google has released several new AI powered AI shopping search features across AI Mode, the Gemini app and Google Search….
The next frontier of online reputation risk
As generative AI becomes more embedded in search and content experiences, it’s also emerging as a new source of misinformation…
How to boost your AI search visibility: 5 key factors
As AI transforms how users search for information online, we all face a new challenge: ensuring our content is visible…
Google shipping and returns policies in Search Console or using new markup
Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account….
How to consolidate legacy SKAGs – and why it’s time to move on
The Alpha Beta account structure was the gold standard of paid search. Over the past several years, PPC marketers have…
The best way to use custom segments in Google Ads
If there’s one area of Google Ads that often baffles even seasoned practitioners, it’s audience targeting. Within audience targeting, there’s…
EU to probe Google over site reputation abuse policy
Google parent Alphabet is expected to face a new EU investigation over claims that it demotes news publishers in search…
Google makes incrementality testing easier, cheaper, and faster
Google is expanding access to incrementality testing, rolling out major updates designed to help advertisers of all sizes measure the…
Google Discover fixing fake AI spam problem
Google is working to fix the Google Discover feed by removing the fake AI spam that has been creeping in…
Google quietly adds brand inclusions to standard Shopping campaigns
Google rolled out brand inclusion controls for Standard Shopping campaigns, a long-requested feature that gives advertisers direct control over which…