Google launches AI-powered advisors
Google is rolling out two new AI-powered assistants — Ads Advisor and Analytics Advisor — built on its latest Gemini…
How to measure your AI search brand visibility and prove business impact
Brand visibility is replacing rankings as the most important metric in SEO. AI search engines now answer questions directly –…
Microsoft makes Clarity mandatory for publishers
Microsoft is tightening its advertising standards. The company announced that all third-party publishers must now implement Microsoft Clarity — its…
Google Ads Editor 2.11 gets campaign-level negatives and smarter automation
Google Ads Editor just got a major upgrade. The 2025 release of version 2.11 introduces smarter automation, better visibility, and…
Google expands image search ads with mobile carousel format
Google rolled out AI-powered ad carousels in the Images tab on mobile, now appearing across all categories — not just…
Tim Berners-Lee warns AI may collapse the ad-funded web
Sir Tim Berners-Lee, who invented the World Wide Web, is worried that the ad-supported web will collapse due to AI….
101 questions that keep me up at night
Look, I get it. Every time a new search technology appears, we try to map it to what we already…
Why AI availability is the new battleground for brands
GEO, AI SEO, AEO – call it what you like. The label doesn’t matter nearly as much as understanding the…
With negative review extortion scams on the rise, use Google’s report form
Google Business Profiles has a form where you can report negative review extortion scams, the form launched a month ago….
Google tightens rules on fraud-linked phone numbers in ads
Google Ads is updating its Destination requirements policy to block phone numbers tied to fraud or prior policy violations, part…