7 local SEO wins you get from keyword-rich Google reviews
Keywords in reviews are generally believed to help local rankings, although their impact is still actively debated within the local…
Google adds asset-level reporting to display campaigns
Google is rolling out asset-level reporting for Display campaigns, giving advertisers a clearer view of how individual creative assets perform…
Google’s new AI tool touts creating optimized content in a scalable way
A recent Google blog post announced the expansion of Opal, a Google tool that uses AI to get people create…
How to document your SEO strategy
An SEO strategy is the foundation for improving organic visibility and driving conversions – whether that means owning Google’s front…
How AI made conversation king
A year and a half ago, I wrote “The rise of forums: Why Google prefers them and how to adapt,”…
Stop reporting traffic and activity. Start reporting progress.
For over a decade, Google rewarded rankings with visits, so SEO practitioners learned to justify success with rankings, clicks, and…
Winning the platform shift
Grappling with innovation and changing consumer attitudes is second nature to marketers, who have already lived through many technological shifts…
Answer the hidden questions or vanish in AI search
ChatGPT, Gemini, Perplexity: these are the new operating environments. Your content must be invokable inside them, or no one will…
What is the inevitable evolution of LLMs and search?
It’s clear to me that the current “LLM situation” is untenable. These platforms are offering a very expensive set of…
Google clarifies policy on false information in advertiser verification
Google has updated its Circumventing Systems policy to include a new example explicitly warning advertisers that submitting false information during…