ChatGPT ads are coming – and they won’t look like Google Ads
OpenAI CEO Sam Altman said ChatGPT will likely try ads “at some point” but he still has “no idea” what…
Microsoft brings AI Search to Copilot with emphasis on citations
Microsoft has released an upgrade to Copilot, bringing what it calls “the best of AI Search” to its AI engine…
Google’s new AI tools automate ad reviews, reporting, and support for publishers
Google is launching a suite of updates across Ad Manager, AdSense, and AdMob to help publishers save time, strengthen advertiser…
Why B2B brands are shifting from keywords to Performance Max
The shift away from fully keyword-targeted search campaigns has been building for years – but this week, it reached a…
How to build and lead a successful remote SEO team
As SEO grows more collaborative and data-driven, more teams are operating remotely – sometimes by choice, sometimes by necessity. But…
Google expands PMax reach with Waze ads
Google is rolling out two key updates to Performance Max (PMax) campaigns — adding Waze ad inventory for store goal…
Google Ads Pushes “Investment Strategy” planning for budget-limited campaigns
Google Ads is now prompting advertisers to create “investment strategies” when campaign budgets are limited — a fresh addition to…
ChatGPT boosts brand mentions as Google AI Mode narrows focus: Report
ChatGPT started mentioning more brands and websites over the past three months, while Google’s AI Mode narrowed its focus, according…
Exploring the real risk AI brings to the internet (and SEO with it)
The idea of starting an article series about AI in a time when so many articles are being at least…
How to build authority when no one knows you yet
Building authority when no one’s heard of you can feel like trying to join a conversation that’s already halfway done. …