How to use YouTube Ads to drive B2B conversions
When you think of video advertising on YouTube, you probably think of ecommerce: Videos showing products. Influencers doing an unboxing….
How to avoid marketing mix modeling mistakes that derail results
Marketing mix modeling (MMM) is having a moment in marketing measurement. As privacy regulations limit user-level tracking, marketers are turning…
How to execute a multi-location website redesign without losing traffic
A website redesign is essential for remaining competitive, but for multi-location businesses, the risks are much higher. Stripping away the…
Google Ads to permanently delete canceled accounts after six months
Google is tightening its account retention policy — canceled Google Ads accounts will now be permanently deleted six months after…
Google Ads’ new text guidelines feature begins rolling out
Google is starting to roll out its new Text Guidelines feature in Google Ads, a tool first announced at the…
Google officially shuts down Privacy Sandbox
After years of delays and scaled-back ambitions, Google officially killed its Privacy Sandbox, the once-flagship initiative aimed at replacing third-party…
How AI media partnerships influence your brand visibility in genAI: Research
In a recent study, Search Engine Land and Fractl found that 82% of consumers find AI-powered search more helpful than…
Why reports will look more like Mad Men than Search Console
Google’s quiet retirement of the num=100 parameter might look trivial to the rest of the world, but for SEO professionals,…
What they don’t teach you about marketing at Harvard Business School: Being positionless
What they didn’t teach you in the marketing org chart: how to win when the window is closing. Picture a…
Search Engine Land Awards 2025: Complete finalists list
Adviso once again is leading the way in the 11th annual Search Engine Land Awards. The Canadian agency is a…