Google crawl stats report is missing a day of data
Google’s crawl stats report is missing a single day of crawl data, which seems to be impacting all sites within…
Google Maps Ads get scrollable sitelinks boost
Advertisers are spotting a fresh Google Maps ad format featuring scrollable light blue sitelinks beneath promoted pins. The new layout…
AI search isn’t the end of SEO – it’s the next era
Everyone’s talking about “AI search” (AI SEO, GEO, AEO, or whatever you call it) – and everyone’s convinced they’re right. Some…
Google Ads to auto-generate videos from existing Demand Gen image ads
Google is rolling out a new video creation tool for its Demand Gen campaigns that automatically turns advertisers’ existing image…
Susan Yen talks account structure & PMax fails
On episode 328 of PPC Live The Podcast I speak to Susan Yen, PPC team lead at Search Lab, discussing…
Google adds ‘Sources’ column to AI Max search term reports
Google quietly rolled out a new Sources column in its AI Max Search Term Reports – giving advertisers their first…
Why optimization still matters, whatever you call it
Recently, there’s been discussion – and some frustration – on social media about what’s being said (and who’s saying it)…
What performance marketing could look like in 2030
Marketers face AI news every day, and it’s almost impossible to keep up. AI agents are on the rise, but…
Why incrementality is the only metric that proves marketing’s real impact
Attribution shows who gets credit. Incrementality shows what your marketing truly caused. In an era of automation and privacy restrictions,…
Here’s who’s winning AI search
Some brands are watching their organic traffic – and revenue – slip away. Others? They’re optimizing for this new search channel and…