The real search shift is behavioral, not AI
AI Overviews are changing what it means to “search.” The web remains central, but AI and shifting user habits are…
Google opens Shopping Ads to physical goods subscriptions
Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in…
Google Ads API v22 adds generative AI, smarter bidding, and more
Google rolled out version 22 of the Google Ads API, introducing new automation and AI-powered tools designed to help advertisers…
Less ad clicks, more searches
Google’s new AI-powered search experience isn’t eating into ad revenue – even as AI Overviews answer more questions directly on…
3 key AI search limitations for B2B SaaS marketing
A BrightEdge study found that 68% of brands across industries are changing their search strategies to catch the GEO wave. …
How to plan for GEO in 2026 and evolve your search strategy
We’ve spent years as an industry obsessed with what people search for. Now, it’s time to be just as focused…
Microsoft Bing finally supports the data-nosnippet HTML attribute
Microsoft Bing now supports the data-nosnippet HTML attribute. This gives brands and businesses more control over what content appears in…
Google says you need certification for prescription drug advertising
Google Ads is rolling out a major policy change around how advertisers can use prescription drug terms, marking one of…
ChatGPT performs a search in 31% of prompts, new data reveals
ChatGPT performs a search in nearly one-third of prompts and averages more than two searches per query, each about 5.5…
Google Search rebounds as Amazon steps back: Q3 ad report
Amazon unexpectedly pulled out of Google Shopping auctions in late July, shaking up paid search. Retailers quickly filled the gap,…