The truth about audience signals and search themes
If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the…
Why AI still runs on search – and SEO still runs the show
When marketing history looks back on 2025, it will mark the year AI truly hit the road. Google has used…
How product feeds power GEO
OpenAI’s Agentic Commerce Protocol (ACP) is more than a new ecommerce channel. By adding structured merchant feeds directly into ChatGPT,…
Google Performance Max adds support for vertical 9:16 image ads
Google’s Performance Max (PMax) campaigns now support vertical 9:16 image ads, bringing the popular mobile-friendly format to the platform’s most…
Google Ads tests ‘View-Through Conversion Optimization’ for Demand Gen campaigns
Google Ads is testing a new “View-Through Conversion Optimization” feature in its Demand Gen campaigns. What’s new. This test was…
Google Discover gets AI summaries; Search gets ‘What’s new’ sports feed
Google introduced two AI-powered features: AI summaries in Discover and a Sports feed in Search. Google Discover. Users will now…
Who’s winning across 11 industries
Citations in AI search assistants reveal how authority is evolving online. Analyzing results across 11 major sectors shows which domains…
How to know if your GEO is working
Let’s get one thing straight before the industry turns “GEO” into yet another three-letter source of confusion. Generative engine optimization…
Google rolls out new global ‘Sponsored results’ ad label
Google is globally launching a new “Sponsored results” label across desktop and mobile, grouping text and Shopping ads under a…
Google to expand ads in AI Overviews to more markets
Google will roll out ads within AI Overviews beyond the U.S. to select English-speaking markets by the end of 2025,…