Condé Nast expects search to become a single-digit of its traffic
Condé Nast now plans its business “as if search is zero” after years of Google algorithm updates and AI Overviews…
Why TurboQuant could accelerate the shift to entity-driven SEO
The release of TurboQuant will completely change how we think about AI and SEO. This new algorithm from Google will…
How to eliminate the skepticism tax in marketing data
Marketing teams often operate with a hidden skepticism tax. Because they don’t fully trust their data, they spend enormous amounts…
Why good content still loses in Google Search
Create helpful, high-quality content, and you’ll rank. That’s been the prevailing wisdom in search for over a decade. But “create…
The next era of link building is citation optimization
Link building has to evolve. For years, SEOs measured visibility through keywords, rankings, links, and click-through traffic. Those things still…
Google Discover performance reporting bug in Search Console
Google has confirmed a bug with the Discover report within Google Search Console. Google had a data “logging” error that…
Google quietly gave 54 publishers control over their Discover profiles. Here’s what they did with it.
Google Discover has publisher profile pages. They live at profile.google.com/cp/ and appear when someone taps a publisher’s name on a…
Google Ads adds Gemini-powered dashboards for real-time insights
Google is bringing Gemini into Google Ads dashboards, aiming to make data analysis more interactive, visual and accessible. What’s happening….
Veronika Höller talks on a perfectly set-up but poor performing campaign
In this episode of PPC Live The Podcast, I sit with Veronika Höller to unpack a real-world PPC mistake —…
How to run prompt-level SEO experiments for AI search
As LLMs continue to grow, optimizing brand visibility in AI-generated responses is becoming increasingly important. Consumers are turning to these…