Microsoft Advertising expands LinkedIn profile targeting to CTV
Microsoft Advertising is bringing LinkedIn profile targeting to connected TV campaigns, giving advertisers a new way to blend professional audience…
Google Analytics adds AI Assistant channel to measure AI traffic
Google Analytics added a new AI Assistant channel that tracks traffic from chatbots like ChatGPT, Gemini, and Claude. The update…
Google expands Ads API testing tools in v24.1 release
Google released version 24.1 of the Google Ads API, introducing deeper reporting segmentation, expanded experiment support, and new security features…
3 ways to turn LinkedIn into a B2B AI discovery engine
LinkedIn has always been a key driver for B2B discovery, but over the past few years, a new layer of…
Your client sent ChatGPT SEO advice: Here’s how to respond
“Hi Frank, I had ChatGPT look at our SEO and it has a bunch of recommendations. Can you take care…
how web.run and fan-out queries shape AI visibility
When OpenAI switched default models on March 4, the number of websites cited per response dropped by a fifth, and…
The next layer of marketing automation
Disclosure: I’m the co-founder of Optmyzr. I’ll use one of our open-source skills as the example below, but the frameworks…
Google tests Merchant Advisor inside Merchant Center
Google is expanding its push into AI assistants for advertisers and retailers, embedding guidance tools directly into Merchant Center to…
Google says Search Query Reports may not show actual user searches
Google Search Query Reports are becoming less literal and more AI-interpreted, reflecting inferred intent rather than exact user searches. What’s…
Why your brand isn’t making the AI recommendation set
We’ve been flooded with generative engine optimization (GEO) advice over the last couple of years – from checklists for AI citations…