Dean Kadi talks clients ignoring performance data
In a recent PPC Live podcast conversation, Dean Kadi, Head of Paid Growth at One Link Media, shared a real-world…
Google’s product packs are now a primary sales channel: Data
If you’ve searched for almost any product on Google recently, you’ve seen how much the results page has changed. Product…
Microsoft Clarity citations dashboard rolls out
Microsoft has rolled out the Citations dashboard within Microsoft Clarity, the analytics tool. Microsoft announced, “With this release, Citations in…
How custom visuals boosted organic traffic by up to 110%
We spent six months testing custom visual assets across 47 articles on a client’s high-traffic accounting education website to find…
Google is moving offline conversion imports out of the Google Ads API
Google is phasing out offline conversion imports through the Google Ads API for some developers starting June 15th. Advertisers and…
Google publishes guide on optimizing for generative AI features
Google has published a new guide on how to optimize for Google’s generative AI features, like AI Mode, AI Overviews…
How to model non-linear SEO seasonality with Prophet
Forecasting SEO performance means estimating future outcomes from historical data. But search behavior rarely follows stable or linear patterns. Seasonal…
The future of law firm SEO depends on authority, not volume
Most law firms follow the same trajectory with SEO. They invest in content, build out service pages, refine their technical…
Why now is the time to prepare for WebMCP
New technologies come and go. Early in my career, I often chased shiny new things in an attempt to be…
How to prioritize technical SEO fixes by business impact
You just ran a crawl of your website. The report flags hundreds of technical issues, many marked by your tool…