Microsoft taps Amazon DSP as preferred partner
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a…
Google replaces ‘Ad networks’ blocking with new ‘Authorized Buyers’ control
Google is overhauling its ad blocking controls in AdSense and Ad Manager, replacing the “Ad networks” option with a new…
Meta cuts political ads across the EU
Meta will stop running all political, electoral, and social issue ads across the European Union starting this week, citing the…
Holiday ecommerce to hit record $253 billion – here’s what’s driving it
U.S. consumers are expected to spend a record $253.4 billion online this holiday season, according to Adobe’s annual shopping forecast….
PPC in the age of zero-click search: How to stay profitable
PPC is getting tougher – and it’s not just because of competition. Click-through rates are falling, costs are rising, and…
Consumers don’t trust the first search result – and AI use surges: Survey
Just 11% of U.S. consumers trust the first tool they use when searching online. That means nearly 9 in 10…
DOJ and Google wrap up ad tech monopoly hearing
The Justice Department and Google wrapped a two-week hearing over how to address Google’s illegal monopoly in online advertising technology,…
YouTube launches Activation Partners program
YouTube launched the YouTube Activation Partners program, a new initiative connecting advertisers and agencies with vetted third-party experts who specialize…
Brand protection is growth protection in an AI Search world
The search landscape is changing. With the rapid evolution of AI, the Google SERP is no longer a predictable grid…
Google testing AI-generated descriptions for search snippets
Google is testing using AI to generate full search result descriptions and/or AI-summaries of your search result snippet, within the…