Building a unified search strategy for the AI era
For years, SEO and PPC defined two sides of search – one focused on organic authority, the other on paid…
How to layer data for better results
In competitive industries where keywords are costly, every edge matters. Beyond keyword targeting, consider layering audience targeting onto your Search…
Google Search serving issue in some locales
Google confirmed an ongoing issue with serving search results in Google Search. This is impacting some locales, Google added. Google…
Google Analytics expands benchmarking with unnormalized metrics
Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to…
New Bing Places for Business is live
Microsoft is rolling out the new and updated Bing Places for Business. “Today, we are excited to announce the launch…
Aashna Makin’s experience of when best practices backfire
On episode 326 of PPC Live The Podcast I sat down down with Aashna Makin, a senior paid ads specialist…
Google to phase out Call-Only Ads by 2027
Google is officially retiring Call-Only Ads, with creation ending in February 2026 and full sunset by February 2027. Advertisers relying…
Microsoft to end nonprofit ad grant program in December
Microsoft Advertising is shutting down its Ads for Social Impact grant program, which provided free ad credits to nonprofits. Final…
AI Max for Search: Everything you need to know
Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance…
Google Ads copywriting with AI: Getting the prompt right
Creating effective ad copy has always been a critical skill for PPC marketers, especially in Google Ads. In the past,…