The rise of technical branding in the age of AI search
Brand performance in generative search relies on measurable reputation and entity signals. But those signals are only as good as…
AI interactions will shape content and ad recommendations
Meta will soon begin factoring in how people interact with its generative AI tools to personalize the content and ads…
Meta unveils Business AI and new generative tools
Meta unveiled new AI products – including a “Business AI” concierge, generative video, and creative tools – designed to help advertisers…
Spotify opens ad inventory to Amazon and Yahoo buyers
Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major…
ChatGPT Shopping is here – and it’s changing ecommerce SEO rules
AI-powered search is moving fast. The latest shift? ChatGPT Shopping. Since April, OpenAI has been rolling out a shopping experience…
How to create product demos that convert and differentiate your brand
More than a sales tool, a product demo can be the moment your brand earns credibility and converts prospects. A…
How to reach prospects at every funnel stage
Most B2B marketers know LinkedIn Ads for its strong prospecting capabilities. But one of its most powerful features – retargeting…
Google sends 831x more visitors than AI systems: Report
Google sends publishers 831x more visitors than AI systems, according to TollBit’s State of the Bots Q2 2025 report. Even…
Google Ads to enforce new requirements for Message assets
Google Ads will launch a new Message asset requirements help center and begin enforcing stricter policies for message assets. Why…
What you need to know about Responsive Search Ads
Responsive Search Ads (RSAs) have been around for many years now, but for some reason, so many Google Ads practitioners…