Organizing content for AI search: A 3-level framework
Traditional search engines rely on countless ranking signals to deliver the most relevant answers to users. In the age of…
YouTube dominates AI search with 200x citation advantage: Data
YouTube is cited 200x more than any other video platform in AI search results, according to new data from enterprise…
Google Ads Performance Max gets asset and channel reporting
New asset and channel reporting improvements are rolling out to Google Ads Performance Max. This update should make it easier…
AI isn’t replacing search – it’s augmenting it
AI is reshaping how billions of people find information, but it isn’t killing the blue link. That’s according to Liz…
Google adds ROI insights to Meridian marketing mix model
Google is enhancing Meridian, its open-source Marketing Mix Model (MMM), to help marketers make smarter, more precise budget decisions. Why…
Google Ads tests new Labs hub for experimental features
Google is piloting a Labs section inside the Google Ads platform, giving advertisers a centralized place to access early-stage experiments…
Thriving in AI search starts with SEO fundamentals
The history of search offers clues about where we’re headed in the AI era – but there’s more to learn…
What early case studies and a new analysis script reveal
Google’s AI Max for Search campaigns is changing how we run search ads. Launched in private beta as Search Max,…
Google AI Mode gets more visual, including inspirational shopping responses
Google AI Mode is getting more visual by providing a more graphical response to some of your queries, including your…
A checklist for effective SEO QA
Engineering teams usually have a quality assurance (QA) process. Without it, they risk releasing work that hurts the user experience…