Pinterest tests Top of Search ads to capture high-intent shoppers
Pinterest is rolling out Top of Search ads, a new ad format that places brands directly in the first 10…
PPC lessons from Inderpaul Rai
In episode 325 of PPC Live The Podcast, I sat down with Inderpaul “Indi” Rai, group account director at WeDiscover,…
OpenAI turns ChatGPT into a shopping tool with Instant Checkout
OpenAI is launching Instant Checkout inside ChatGPT to Plus, Pro, and Free users in the U.S. Users will be able…
TikTok launches Travel Ads to capture trip planning moments
TikTok is introducing a new ad solution, Travel Ads powered by Smart+, designed to help brands connect with travelers during…
How AI search responds when you make a site more crawlable
Crawl waste – basically, cluttering your crawlable content with tons of non-indexed pages – is one of the most insidious…
Pinterest Ads cost data comes to Google Analytics
You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why…
Google Search Labs gains Agentic capabilities in AI Mode
Google Search Labs has a new experiment you can opt into that turns on some Agentic capabilities within AI Mode….
What 30 days of testing reveal
Every few months, Google launches a new feature – and reactions usually split into two extremes: either it’s a welcome…
Rethinking the funnel with LLM tracking analytics
For a decade, marketing strategy was engineered to master Google’s “messy middle.” Today, the customer’s exploration and evaluation journey has…
$14 billion deal keeps TikTok alive in U.S.
President Donald Trump signed an executive order approving a proposed $14 billion deal to keep TikTok operating in the U.S.,…