Google Ads tweaks default conversion goal behavior
Google Ads will change how automatically created customer conversion goals are set as account-default starting Nov. 17, aiming to reduce…
Meta to launch no-ads subscriptions in the UK
Meta is rolling out a paid option for Facebook and Instagram users in the UK to opt out of ads,…
When SEO becomes just content production – and how to break free
Content has long been the fuel for SEO, and its importance continues as AI-driven search relies on rich, trustworthy information. …
Google is still 210x bigger than ChatGPT in search
ChatGPT now processes 66 million “search-like” prompts per day, while Google still processes about 14 billion searches daily – roughly…
The global E-E-A-T gap: When authority doesn’t travel
Many still treat E-E-A-T as a box to tick in an SEO audit. But it’s more than that – it’s…
Google Ads updated policies to target dishonest pricing practices
Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the…
Google Ads will recommend you link to your Google Analytics account with one click
Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The…
OpenAI is staffing up to turn ChatGPT into an ad platform
OpenAI is hiring a Growth Paid Marketing Platform Engineer to help develop tools for ad platform integration, campaign management, and…
How to use TikTok Creator Search Insights to find content opportunities
TikTok has moved well beyond its roots as a short-form video app. It now serves as a search destination where…
How to deliver monthly PPC reports clients love
My experience has shown one simple truth: clients stay or go based not on results alone, but on the service…