Google pushes Demand Gen deeper into performance marketing
Google Ads’ Demand Gen campaigns – once thought of as mid-funnel discovery tools – are evolving into full-funnel, conversion-focused campaigns,…
Your GEO content audit template
My SEO mantra in the age of GEO is from the great Lil Wayne, “Real G’s move in silence like…
Microsoft clarifies nonprofit ad grant program status
Microsoft Ads Liaison Navah Hopkins confirmed that the company’s Ads for Social Impact program, which grants nonprofits ad credits across…
LinkedIn Company Intelligence API links ads to pipeline, revenue
B2B marketers under pressure to prove ROI now have a new tool from LinkedIn – the Company Intelligence API. It…
Does structured data improve visibility?
A controlled test compared three nearly identical pages: one with strong schema, one with poor schema, and one with none. …
The must-have social media tool for multi-location brands in 2026
With increased competition, stricter Google guidelines, and the rise of AI-powered search, standing out online is more challenging than ever. …
Google launches seasonal bid adjustments for app campaigns
Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more…
Glitch or quiet policy change?
Google’s documentation says advertisers can only add 5,000 keywords to a campaign-level negative keyword list. But one advertiser has reported…
Google’s ad tech monopoly remedies trial begins
A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting…
The black hat trick AI outgrew
For a brief moment, hiding prompt injections in HTML, CSS, or metadata felt like a throwback to the clever tricks…