Google August 2025 spam update done rolling out
Google’s August 2025 spam update rollout is now complete. The spam update started on August 26, 2025, just under 27 days ago,…
Microsoft Ads launches Supplemental Feeds to streamline product updates
Microsoft Advertising is rolling out Supplemental Feeds globally, giving merchants a faster, more flexible way to update product details without…
Blog Blunders and Ad Copy Chaos ft Adrienne Shavers
On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola…
Why Global Sites Amplify Technical Errors and Steps to Prevent This
When you operate websites across 25 countries and 15 languages, a single technical error often multiplies exponentially. A canonical tag…
Google warns DOJ ad-tech remedies would hurt publishers, advertisers
Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government’s proposed fixes go far…
What actually drives leads and revenue
Your CEO just forwarded you another LinkedIn post claiming “AI killed SEO overnight.” Your client is panicking about ChatGPT stealing…
AI progress stalls for SEO tasks despite wave of new models
Recent AI model releases in the latter half of 2025 have not improved at performing SEO-related tasks. TL;DR: What you…
Broad match drives higher revenue per conversion – but at a cost: Study
With speculation swirling that Google Ads may eventually kill match types, advertisers still need to optimize for today’s reality. A…
Google Search confirms it does not support the results per page parameter
A week ago, Google disabled the ability to see 100 results per page by using a URL parameter in the…
77% of sites lost keyword visibility after Google removed num=100: Data
Google’s removal of the num=100 parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console,…