Google Tag Manager adds event parameters to Ads and Floodlight tags
Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google…
AI search optimization? GEO? SEOs can’t agree on a name: Survey
SEOs (and their bosses) are rapidly adopting AI search optimization, even if they’re still figuring out what it all means,…
Meta expands Reels, Threads, and AI tools to boost brand-building
Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps,…
Google updates search quality raters guidelines adding AI Overview examples & YMYL definitions
Google has pushed a minor update to its search quality raters guidelines PDF (accessible here). Google updated the YMYL definitions…
How to produce a better PPC QBR for your stakeholders
Quarterly business reviews can be stressful, especially for agency teams. They’re meant to showcase your impact and align on future…
ChatGPT traffic rivals organic search engagement: Data
Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the…
How search engines power ChatGPT, Gemini and more
How do you optimize to have content featured in AI? Whether it’s ChatGPT, Google Gemini, Meta’s LLaMa, Grok, Microsoft’s Claude,…
Are Google’s AI Overviews eating your PPC revenue? Key things to know
AI Overviews haven’t just shifted how Google presents search results; they’re already reshaping the economics of paid search. When AI…
The Google Ads mistakes costing SMBs time and money
After months of work, your website is finally live – but how do you get people to see it? Google…
Use AI to win the longer holiday season
U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their…