Use AI to win the longer holiday season
U.S. impulse buys slipped from 30% to 26% last year, per a Google-commissioned Ipsos study. Shoppers are now spreading their…
Google Ads rolls out Suggested plans in Performance Planner
Google Ads released Suggested plans inside its Performance Planner tool. This gives advertisers pre-built forecasting frameworks designed to maximize ROI…
Reddit launches Pro tools for publishers
Reddit is giving media brands new ways to track and share their stories on its platform. Why we care. As…
Ranking in Google doesn’t guarantee visibility in ChatGPT: Study
Dominating Google’s first page doesn’t mean you’ll be mentioned in ChatGPT. A new study conducted by Chatoptic of 15 brands…
Google expands AI Max globally to give advertisers more control
Advertisers worldwide can now tap AI Max for Search campaigns, putting Google’s AI tools directly into campaign optimization – with…
Brands back new licensing standard to charge AI for training data
Major publishers – including Reddit, Yahoo, Medium, and Quora – today announced support of a new licensing standard, Really Simple…
What’s trackable now and what’s still missing
Large language models (LLMs) are transforming how consumers discover brands and find answers to both simple and complex questions. For…
Smarter Meta, TikTok, and Pinterest ad creative
Repurposing the same creative across Meta, TikTok, and Pinterest Ads may seem efficient, but like many shortcuts, it comes with…
Nearly all ChatGPT users still rely on Google: Data
Despite ChatGPT’s explosive growth, nearly all of its users also turn to Google, per new Similarweb data shared by SEO…
Google adds YouTube breakdowns for Demand Gen campaigns
Google updated reporting for Demand Gen campaigns, giving advertisers more granular visibility into how YouTube placements perform. Why we care….