Alan Bleiweiss has passed away
The search marketing community today is remembering Alan Bleiweiss, a veteran SEO consultant known for his detailed forensic site audits,…
What to hide, what to show, and why
For as long as marketers have been chasing leads online, the debate over gated versus ungated content has raged. Entire…
Auditing and optimizing Google Ads in an age of limited data
As Google Ads leans further into AI-driven automation, savvy advertisers are looking for ways to stay in control – ensuring…
Scripts, data, and custom tools
PPC advertising has never stood still. Efficiency, scalability, and smart automation are now essential for success, but that wasn’t always…
LLM traffic converts about the same as organic search: Research
Traffic from large language models (LLMs) doesn’t convert significantly better than traditional organic search, according to new research from digital…
Apple to launch AI search for Siri in 2026: Report
Apple is preparing its own AI-powered search engine. Known internally as World Knowledge Answers, it will debut next spring as…
Yes, GEO is happening
Carolyn Shelby published an article on SEJ the other day with the headline Stop Trying To Make GEO Happen. “Stop…
Why SEO and paid media need each other in the AI search era
AI search is rewriting the rules of visibility. Google’s AI Overviews aren’t just another rich result or algorithm update. They…
How to use Google Ads Auction Insights to outrank competitors
One of the most powerful tools for competitive intel sits right inside your Google Ads account: the Auction Insights report….
Google Business links policies and guidelines updated
Google has made several additions to the business links policies & guidelines within the Google Business Profiles help section. Google…