How to invest your time and efforts wisely
Generative engine optimization (GEO) is the new kid on the block, the hot topic. SEO professionals and stakeholders want to…
Google can keep Chrome, but exclusive search deals must end
Google can keep its Chrome browser, but it can no longer have exclusive search deals and must share its search…
Google Ads enhances campaign filters with new checkboxes
Google has a new subtle but powerful feature in the Google Ads advertiser console to help you manage your campaigns….
‘Good SEO is good GEO’
“Good SEO is good GEO.” That’s according to Google’s Danny Sullivan, a director within Google Search, and former search liaison…
Google Ads select location assets using Google Maps
Google Ads now lets you select your business(es) by searching Google Maps for location assets / extensions. This addition should…
Google AI Mode model improved for complex STEM questions, says Google
Google AI Mode got an upgrade to its large language models that enhances its ability to answer complex STEM questions….
9 marketing principles that will always matter
AI has fundamentally changed how people search and engage with information online. Features like AI Overviews may boost visibility, but…
How to go beyond static profiles
Simplified personas built as fictional characters with broad pain points are outdated in the future of search. Think “Curious Cathy,”…
Google AI, ChatGPT rarely agree on brand recommendations: Data
Google’s AI Overviews and AI Mode and OpenAI’s ChatGPT often give consumers different brand recommendations – a potential warning sign…
ChatGPT, AI tools gain traction as Google Search slips: Survey
Google’s role in everyday information seeking is shrinking, while AI tools – particularly ChatGPT – are quickly gaining ground. That’s…