AI tool adoption jumps to 38%, but 95% still rely on search engines
More than 1 in 5 Americans now use AI tools heavily – but traditional search engines remain dominant, with usage…
Google Ads adds loyalty features to boost shopper retention
Google is rolling out new loyalty integrations across Google Ads and Merchant Center, giving retailers tools to highlight member-only pricing…
Amazon resumes Google Shopping ads – but not in the U.S.
Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them – a…
Google releases August 2025 spam update
Google released its August 2025 spam update today, the company announced at 12:05 p.m. This is Google’s first announced algorithm…
ChatGPT’s answers came from Google Search after all: Report
Multiple tests have suggested ChatGPT is using Google Search. Well, a new report seems to confirm ChatGPT is indeed using…
Historic recurrence in search: Why AI feels familiar and what’s next
Historic recurrence is the idea that patterns repeat over time, even if the details differ. In digital marketing, change is…
Global expansion and hyperlocal focus redefine the next chapter of retail media networks by DoorDash
Retail media networks are projected to be worth $179.5 billion by 2025, but capturing share and achieving long-term success won’t…
Google Ads expands PMax Channel Reporting to account level
Performance Max (PMax) advertisers just got a major visibility upgrade: Channel Reporting is now available at the account level, not…
Why community is the antidote to AI overload in search marketing
In 2025, people aren’t just searching for answers anymore. They’re looking for genuine responses from the people they trust most: …
The future of remarketing? Microsoft bets on impressions, not clicks
There’s a shift happening in digital advertising. For years, remarketing hinged on clicks: someone had to visit your site, trigger…