Google expands UCP checkout to main search shopping results
Earlier this year, Google announced Universal Commerce Protocol (UCP), a protocol to allow AI-agents to buy directly from search. This…
ChatGPT ads expand with self-serve buying
OpenAI is taking the next step in building its ChatGPT ads platform — introducing self-serve buying, CPC bidding and improved…
Google rolls out new data, experimentation and MMM tools to improve measurement
Google is rolling out new tools to help advertisers better understand performance across increasingly complex customer journeys. What’s happening. As…
Query intent vs. conversion intent: Why the difference matters
One of the major reasons PPC practitioners hold onto syntax-oriented keyword strategies is the disconnect between “query intent” and “conversion…
ChatGPT ads show strong early CTRs — but scale is still the question
Initial reports from SimilarWeb indicate ChatGPT ads are outperforming traditional benchmarks on engagement — but with limited inventory and small-scale…
Find where your content fails
The AI engine pipeline has 10 gates between your content and a recommendation: Discovered. Selected. Crawled. Rendered. Indexed. Annotated. Recruited. …
Web Bot Auth, Google’s new experimental method to validate authentic bots
Google is trying a new method of bot authentication named Web Bot Auth. Google posted a new help document that…
How China’s fragmented search ecosystem is reshaping SEO in 2026
In February 2025, the world watched as a small group of humanoid robots took the stage at the CCTV Chinese…
Unifying the search experience for real growth in 2026
In February 2024, Gartner predicted that traditional search volume would drop 25% by 2026. It didn’t. Google’s search revenue accelerated…
Google fixes Search Console’s year-long data logging issue
Google said it has “resolved” an issue with logging data within Google Search Console reporting. The logging issue happened between…