Why brand authority beats topical authority in AI search
There’s a fundamental battle happening in search right now. On one side is topical authority — the darling phrase of…
7 tools for doing AEO right now
The other day, I was putting together my version of a Lumascape of answer engine optimization (AEO) tools — I’m…
Why AI visibility starts before search and ends with citations
The conversation has shifted. We’re spending less time optimizing for clicks and more time trying to fix the AI ROI…
Ask.com shuts down after over 25 years
Ask.com, formerly Ask Jeeves, which launched 29 years ago on June 3, 1996, before Google launched, shut down on May…
Microsoft Ads adds deeper reporting to Performance Max placements
Microsoft Advertising is expanding its Performance Max reporting with publisher-level conversion and spend data — giving advertisers more visibility into…
Google Ads API v20 sunset set for June 10
Google is enforcing a hard cutoff for older API versions, meaning advertisers and developers who don’t upgrade risk losing access…
How to build SEO agent skills that actually work
I’ve built 10+ SEO agent skills in 34 days. Six worked on the first try. The other four taught me…
Performance Max for B2B: 5 best practices
Over the past few years, Performance Max has gone from an opaque experiment to a more capable — though still…
A blueprint for semantic programmatic SEO
Programmatic SEO (pSEO) has been viewed with suspicion by the market. For many SEOs, the term is synonymous with low-quality…
What the data tells us and what’s coming next
The trial is live, limited to the U.S. for now, and moving faster than you likely expected. ChatGPT ads launched…