Google AI Max gets new controls, Shopping rollout and travel consolidation
Google is doubling down on AI-driven ads just as search behavior shifts toward conversational queries, giving advertisers more automation while…
How AI models ‘understand’ your brand
I keep hearing people say AI understands their brand. It doesn’t. Let’s get that out of the way first. What…
What blog posts should you write to be mentioned in ChatGPT?
Across 90 prompts we tested in ChatGPT, commercial prompts triggered web searches 78.3% of the time. Informational prompts did so…
Google Analytics introduces Task Assistant
Google is trying to simplify one of its most complex products, helping advertisers and analysts get more value from Google…
Your new 2026 search strategy
The difference between a 2% margin and a 20% margin increasingly comes down to whether you’re renting attention or owning…
Google Ads adds “Association” metric to Brand Lift Studies
Google is filling a key measurement gap between awareness and consideration, giving advertisers a clearer view of how their brand…
Reddit marketing for SaaS: Insights from 117 brands
Reddit is quickly becoming a powerful platform shaping how people discover and perceive brands. As AI search engines increasingly surface…
Google Preferred Sources now works for all languages
Google’s Preferred Sources now supports all languages, not just the English language. “Preferred Sources is now rolling out globally in…
AI sees your brand as math, not messaging
AI may not see your brand the way you think it does, according to Scott Stouffer, co-founder and CTO at…
The new SEO authority model
For more than two decades (nearly as long as I’ve been in SEO), backlinks have been core to SEO. Google’s…