Can a fake brand win in AI search? New experiment says yes
In November 2024, with SE Ranking’s research team, we began a 16-month experiment to test how AI-generated content performs in…
Is there still a long-term game for SEO in AI search?
SEO sits at an interesting crossroads. One camp insists on optimizing for large language models (LLMs) and AI engines, and…
Why tracking parameters in internal links hurt your SEO and how to fix them
Internal linking is one of the most controllable levers in technical SEO. But when tracking parameters are embedded in internal…
4 signals that now define visibility in AI search
Ranking and visibility are no longer the same thing. For 20 years, SEO teams optimized for SERP position. Higher rankings…
Searchers just want you to be helpful
The March 2026 core update brought what Google describes as a design “to better surface relevant, satisfying content for searchers from…
40% of agentic AI projects will fail, making humans indispensable
Fact: Agentic AI is making humans indispensable. More than 40% of agentic AI projects will be canceled by the end…
LinkedIn expands Event Ads beyond its own platform
LinkedIn is rolling out Off-Platform Event Ads, giving marketers a new way to promote events without needing a native LinkedIn…
YouTube testing new search experience, Ask YouTube
Google announced they are testing a new “conversational search experience to complement how you already search on YouTube.” It is…
Why AI can’t position your brand
Every brand holds its claims, and somewhere in the archive of its digital life, there’s proof to back them up. …
SEO isn’t just about being seen — it’s about being believed and chosen
Wil Reynolds, founder and CEO of Seer Interactive, is challenging SEOs to rethink what success looks like in a world…