Why more content is no longer a reliable way to grow SEO
One of the most dependable ways to grow organic visibility was to publish more content. Expanding into the long tail…
How to measure paid social’s impact on PPC
If your paid social campaigns aren’t converting, you may be undervaluing their impact. Your brand’s exposure on social media can…
New to PPC? 7 tips to build skills and confidence fast
Understanding the ins and outs of paid media can seem like an overwhelming process when you’re first entering the field….
Where PPC and SEO teams lose control in branded search
Branded search is often treated as predictable and easy to manage. In practice, it isn’t. PPC teams see rising CPC…
77% use AI to shop. Nearly 1 in 3 won’t let it spend.
Editor’s note: This research was conducted by Exploding Topics, the trend discovery platform owned by Semrush, and is republished here…
Ginny Marvin on 20 years of change from manual PPC to AI
Ginny Marvin didn’t get into PPC because she had a grand plan. She got into it because she was ready…
Pete Bowen talks about why Google Ads is not just about clicks
On PPC Live The Podcast, I spoke with Peter Bowen, a Google Ads specialist with nearly 20 years of experience…
Adthena launches Google Ads-to-ChatGPT conversion tool
As ad dollars begin shifting toward ChatGPT, ad tech firms have started working to make that transition as seamless as…
7 lessons switching from agency to in-house SEO
If you’re reading this, you’re likely an SEO aficionado like me. I’m a seasoned SEO with 10+ years of agency…
Bing Webmaster Tools teases new AI reporting updates
Microsoft teased new AI reporting features within Bing Webmaster Tools that enhance the AI performance reports and other reports around…