What are you optimizing for in paid search when keywords matter less?
Paid search platforms are getting better at deciding who should see your ads, often without relying on the keywords you…
A practical framework for Spanish markets in AI search
AI systems are getting better at generating Spanish. They’re not getting better at understanding Spanish markets. What we’re seeing instead…
Customers want personalized marketing. Why can’t most brands deliver?
Think about the last time you binged those true crime documentaries. The next time you opened your streaming app, the…
Google AI Overviews CTR shows early signs of recovery: Study
After bottoming out at 1.3% in December 2025, the click-through rate (CTR) on Google’s AI Overviews climbed to 2.4% in…
Google Ads Demand Gen campaigns hit by review delays
Some advertisers say ad reviews are taking more than seven days — far beyond normal timelines. What’s happening. Matthew Skelton,…
3 frameworks that drive execution
About a year ago, I came out of a meeting with engineers about improving automations for content briefs. A few…
8 SEO tasks you shouldn’t do manually
Take a look at your SEO to-do list. Most of it is probably the same rote, repetitive tasks. Turning everyday…
Why GEO is a reputation problem
There’s a common misconception that GEO is a technical problem. Just scroll through LinkedIn or X for 30 seconds, and…
Google spam reports with personally identifying information won’t be used and processed
Google updated its spam report page for the second time in the past week or so, this time to say…
How disruptors are winning AI search visibility
Whether you lead a scaling brand or an established global enterprise, you already know the frustration. You’re watching massive digital…