How to cut waste and improve ROAS
We’re being pushed harder than ever — expected to hit bigger revenue targets with the same or smaller PPC budgets….
How to take your marketing measurement from crawl to sprint
Measurement is the foundation for everything we do in performance marketing. Without accurate measurement, what we recommend, implement, and optimize…
YouTube tests 90-second unskippable ads on TVs
YouTube is pushing further into traditional TV-style advertising, signaling a shift that could reshape the viewing experience — and attract…
Agentic AI is growing, but search still wins
Traffic from agentic AI sources is rising at Dell, but the impact remains minimal and inconsistent, according to the company’s…
Google Ads drops Display and Video planning from Performance Planner
Google is narrowing the scope of its Performance Planner tool, signaling a shift toward conversion-focused campaign types and away from…
20 pipelines, 42 million cards, and what they mean for publishers
Metehan Yesilyurt’s SDK analysis revealed the pipeline names. We captured months of real Discover feeds to show what each pipeline…
How to measure intent gaps using Google Search Console data
There’s often a disconnect between what a webpage says it’s about and what its audience is actually searching for. This…
How to use AI prompts to generate better ad campaigns
Many of us use various generative AI tools to generate marketing ideas and improve ad campaign outcomes. Prompting can be…
What 10 years of PPC testing reveals about breaking best practices
PPC performance conversations often focus on best practices. Account structures should be clean. Match types controlled. Budgets scaled gradually. Campaigns…
When server-side tagging makes sense for your brand
Privacy laws are tightening, browser extensions are blocking data, and ad platforms are demanding cleaner data. As a result, how…