Google is bringing back a familiar name: Data Studio
In an AI-driven economy, companies have more data than ever but still struggle to turn it into useful daily decisions….
Smart UX play, risky GEO tactic, or both?
Over the past year, a new feature has started appearing across food, lifestyle, and travel blogs: AI buttons. You’ve probably…
AI search adoption isn’t equal and income is driving the divide
Everyone is talking about AI search as if it’s already universal — as if we’ve collectively moved on, users have…
Why no amount of SEO can fix a broken brand
As an SEO professional, you’re often asked to solve what appears to be a technical problem: organic traffic is declining….
Which side are you on?
Every year, Duane Brown’s PPC Salary Survey gives our industry one of the few honest looks at what practitioners are…
Maddie Lightening speaks on misreported ROAS, account structure chaos & AI mistakes
Maddie Lightening, head of paid media at Hallam, joined me to talk through the mistakes, lessons and mindset shifts that…
Merchant API lands in Google Ads scripts ahead of Content API sunset
Google is pushing advertisers toward a more modern, scalable infrastructure for Shopping integrations—bringing new capabilities (including AI tools) directly into…
Google Ads simplifies enhanced conversions into a single switch
Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and…
How to stay compliant and win in local SEO
There’s a broad consensus that online reviews — especially Google reviews — should be a top priority for businesses that…
The hidden force behind AI-driven journeys
LLMs have become a starting point for nearly everything — work, play, consumerism, health, and more. But one thing gets…