Meta is on track to overtake Google in global ad revenue for the first time
A major shift is underway in digital advertising: Meta Platforms is projected to generate more ad revenue than Google in…
Google Ads advertisers report wave of unexplained ad disapprovals
A growing number of advertisers say their Google Ads campaigns were suddenly hit with mass disapprovals tied to DNS and…
Advertisers are gearing up to hit Google with mass arbitration claims worth billions
Google’s legal troubles over its search and ad tech businesses are entering a new phase — one that could expose…
Why topical authority isn’t enough for AI search
Topical authority is a key concept in SEO, but it doesn’t account for how search and AI systems choose between…
How to turn one-off prompts into scalable systems
Despite all the shiny new capabilities at our disposal, many professionals seem stuck in a cycle of “AI Groundhog Day.” …
Google Ask Maps is moving from listings to recommendations
Google’s Ask Maps feature does more than help users find nearby businesses. Based on hands-on testing of local service queries…
Google Ads MCC hacked? Here’s what to do immediately
At midnight on Jan. 5, hackers took over our Google Ads Manager Account (MCC). We weren’t alone. While it’s hard…
How Google’s removal tools work for SEO and reputation management
When a client calls about a damaging search result, you might typically default to one of two responses: “we can…
Google simplifies Analytics and Ads consent rules
Google is changing how Google Analytics and Google Ads share consent signals — a shift that could have major implications…
Google Search to penalize back button hijacking schemes
Google has issued a new warning to sites using back button hijacking techniques, saying those sites have two months to…