March 2026 Google core update more volatile than December — here’s what changed
The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of…
The automation drift and how to correct course
Automation doesn’t fail on its own — it does exactly what it’s trained to do. The problem is that when…
Google adds campaign-level filtering to bulk ad review appeals
Google is giving advertisers more control when appealing disapproved ads in bulk — a small but meaningful update that could…
Your homepage matters again for SEO — here’s why
In the early days of the web and my career, web architecture was simple: we built “filing cabinet” websites designed…
Google AI director outlines new content playbook
Addy Osmani, a director of engineering at Google Cloud AI, published new guidance on Agentic Engine Optimization (AEO), a model…
How to move beyond ‘it depends’
There’s a phrase PPC experts reach for whenever they get a tough question. At conferences, online, and on client calls….
Google to retire Dynamic Search Ads in favor of AI Max
Google is retiring legacy Search automation tools, including Dynamic Search Ads (DSA), in favor of AI Max, its broader AI-powered…
Google spam reports can now be used for manual actions
Google has posted that it may now use your search spam reports for manual actions and that the text used…
From media buyer to profit engineer
Roll the clock back five, 10, or 15 years, and a PPC practitioner’s value was directly tied to tactical proficiency….
The Reddit detour distorting PPC signals
At $50+ CPCs, Reddit beats every vendor organically 67.3% of the time across 8,566 keywords. The study from Ross Simmonds…