How to optimize for keywords you can’t use
Sometimes the keywords you need to rank for are the ones you’re not allowed to use. Whether it’s trademark restrictions,…
Microsoft makes it easier to import Google PMax campaigns
Microsoft Advertising is rolling out a slate of updates aimed at making Performance Max campaigns easier to manage, measure, and…
Google AI Mode in Chrome now lets you search deeper with fewer tabs
Google announced Chrome updates that let searchers use AI Mode in a more engaging, deeper way. Chrome lets you do…
ChatGPT citations reward ranking and precision over length: Study
ChatGPT citations favor pages that rank well, match the query in their headings, and stay tightly focused, according to an…
Why your website is now the source of truth in local AI search
Open ChatGPT, then search for a local business you know has a strong online presence. Ask for a recommendation in…
Gemini blocked more than 99% of bad ads before they ran in 2025
Google is leaning harder on Gemini to police its ad ecosystem, saying the AI upgrade sharply improved scam detection while…
How to fix a suspended Google Merchant Center account
Google has unique policies for Google Shopping that are stricter than its general advertising policies. If Google thinks you’ve violated…
Why log file analysis matters for AI crawlers and search visibility
One of the biggest challenges in AI search is that visibility is being shaped by systems you can’t directly observe….
Why your Google Ads results keep repeating the same outcomes
Paid search success used to be driven by optimizations. You adjusted bids, restructured campaigns, refined match types, and added negatives….
March 2026 Google core update more volatile than December — here’s what changed
The March 2026 Google core update drove far higher ranking volatility than the December 2025 core update. Nearly 80% of…