AI traffic converts better than non-AI visits for U.S. retailers: Report
Traffic from AI sources increased 393% year-over-year in Q1 and 269% in March. But the real surprise? AI traffic is…
Why bottom-of-funnel content is winning in AI search
Google search traffic is dropping. If you’ve spent years building organic strategies, watching it happen in real time is uncomfortable….
Advertisers are testing ChatGPT ads — but uncertainty remains high
OpenAI is emerging as a new advertising channel, but early advertiser sentiment is mixed as brands grapple with limited data,…
Google Ads API to require multi-factor authentication
Google is tightening security across its ads ecosystem, requiring multi-factor authentication (MFA) for API users — a move that could…
Google Ads tests direct Google Tag Manager integration for conversion setup
Google may be streamlining one of the most error-prone parts of campaign setup — conversion tracking — by reducing the…
OpenAI begins rolling out ads in select markets
OpenAI is continuing its push into ad-supported monetization — a strategy it began earlier this year — by expanding ads…
U.S. search ad revenue reached $114.2 billion in 2025
Search remained the largest force in digital advertising in 2025. However, its growth slowed as total U.S. ad revenue climbed…
No-JavaScript fallbacks in 2026: Less critical, still necessary
Google can render JavaScript. That’s no longer up for debate. But that doesn’t mean it always does — or that…
Your ROAS looks great — but is it actually driving growth?
An ecommerce company hires your PPC agency to explore paid search. A solid plan follows, and after approval, the campaigns…
How to optimize for keywords you can’t use
Sometimes the keywords you need to rank for are the ones you’re not allowed to use. Whether it’s trademark restrictions,…