YouTube & Discover political ad rules updated
Google updated its YouTube and Discover Feed ad requirements as of April 2026 to clarify how election-related ads are handled,…
Google tests video ads in local search results
Google is experimenting with video ads inside the local pack, signaling a shift toward more immersive, visual formats in location-based…
Zero-click search began long before AI
Rand Fishkin didn’t get into SEO because he saw the future. He got into it because he had no choice….
The digital PR duplication method: Rinse, reuse, repeat
Every digital PR (DPR) team’s been there: New data drops and the team huddles while someone stares at a blank…
How to win beyond clicks in AI search
In 2026, news SEO content performance isn’t just defined by page views and clicks — brand awareness is taking center…
Google adds Read more links best practices
Back in December, Google began showing read more links on some of the search result snippets within Google Search. Today,…
Is Google Ads Asset Studio a game changer? Not so fast
If you know anything about Google Ads Asset Studio, you’ve heard the hype: “Google just killed every excuse for not…
How to use the three-act structure for data storytelling
You’ve audited your client’s website and compiled performance data. You’ve identified what’s working, what can be improved, and your recommendations…
Is your AI readiness a mirage?
AI has quickly become the most overconfident line item in the modern marketing roadmap. Budgets are shifting. Teams are being…
AI traffic converts better than non-AI visits for U.S. retailers: Report
Traffic from AI sources increased 393% year-over-year in Q1 and 269% in March. But the real surprise? AI traffic is…